A venture & technology studio from Berlin.
BT Merchandising builds and operates its own digital businesses — commerce brands and AI software. We are operators, not consultants: we own what we develop and stand behind the outcome.
Build, don’t advise.
We build and operate our own digital businesses — commerce brands on one side, scalable AI software on the other. Instead of writing concepts for others, we execute our own ideas and carry the entrepreneurial risk.
We think long term: we develop products that real customers use and pay for, and let them grow over years. Everything comes out of one studio in Berlin — on a shared platform, design and AI foundation that carries every new venture.
Build. Operate. Scale.
Three steps, one principle: we own our products and take them to market ourselves.
Build
We develop our products ourselves — brand, design, technology and go-to-market from one team.
Operate
We run our ventures day to day: real shops, real customers, real support — not a concept on paper.
Scale
What holds up grows on shared platform, design and AI foundations — faster and more efficiently than in isolation.
The values we work by.
Substance over hype
We build products that are live and in use — not prototypes for the stage.
Technology as leverage
Our own platform, configurators and AI make every new venture faster and cheaper.
Ownership
We own and operate what we build. Ownership means standing behind the outcome.
Close to customers
Every decision starts from real customer contact — not from assumptions in a meeting room.
Why commerce and software belong together.
The two pillars reinforce each other — financially, technologically and operationally.
Our commerce brands generate ongoing revenue. That cash flow funds the build-out of the software and de-risks every new product.
Software scales with low marginal cost. What works in one venture becomes the foundation for the next — without rebuilding from scratch.
A shared platform, design and AI foundation serves both pillars. Every new venture starts not from zero but on proven technology.
At home in Berlin.
BT Merchandising is based in Berlin. From here we develop and operate all of our ventures.
10829 Berlin
Gilbert Scharff
Managing Director of BT Merchandising. He is responsible for the direction of the studio and the development of the portfolio.
Get to know the studio.
Whether as a customer, partner or investor — we’d be glad to show you what we’re building.