We build and operate digital businesses.
BT Merchandising unites its own commerce brands and AI software under one roof — developed, operated and scaled from Berlin.
One studio, two engines of growth.
We combine the cash-flow strength of real commerce brands with the scalability of software.
Commerce & brands
Textile and merchandising brands, powered by our own configurator and AI platform.
Software & AI
B2B SaaS products that automate real business processes — from email and invoicing to marketing.
Products that are live.
ShirtStore
Design branded apparel yourself — print, embroidery and a live configurator in one shop.
Der Konfigurator
Our in-house configurator platform: real-time pricing, live preview, multi-shop ready.
email-insight
Email CRM with a Kanban board, helpdesk and AI — right inside your inbox.
invoice-insight
AI-powered invoice automation, integrated with DATEV, Lexware, sevDesk and myfactory.
Build. Operate. Scale.
We are not a consultancy or an agency. We are operators who own their products.
Build
We develop products end-to-end — brand, design, technology and go-to-market from a single team.
Operate
We run our ventures ourselves: real shops, real customers, real revenue — not a concept on paper.
Scale
What works, we scale on shared platform and AI technology — faster and cheaper than in isolation.
Let’s talk about your interest.
Whether as a customer, partner or investor — we’d be glad to show you what we’re building.